About Brand


I have always believed that a hand bag is more than just an accessory – it is a story we carry, a personal statement, a piece of art, quite symbol of grace and a piece if identity. Ever since she can remember, I have been in love with beautiful bags. I didn’t just want any bag – I longed for that “ it ” bag. The kind that speaks without words. The kind that stays with you.

My love for style runs deep. I was raised by two incredible parents who shaped my passion – both hardworking, creative and effortlessly stylish in their own way. My mother has a timeless elegance and eye for beauty. And my father, a skilled shoemaker since his teenage years, taught me the value of craftsmanship, hard work, patience and creating with your hands.

From them, I inherited not just a love for fashion – but a respect for the art behind it.

That inspiration became the soul of ALBA HABESHA – brand that blends cultural heritage, modern sophistication and ethical craftsmanship.

“ ALBA ” means Dawn – a symbol of new beginnings. Which my own name carries the same meaning as well.  And “HABESHA” honors the rich culture and history that inspires my designs. Together, ALBA HABESHA represents a new chapter in culturally inspired fashion, where modern elegance meets ethical craftsmanship. Where every bag tells a story – of beauty, of identity, of quite strength.

As a first time entrepreneur, I set out to create handbags that carry more than just essentials. Each piece is made from Vegan Leather, thoughtfully designed and carefully constructed – not just to look beautiful but to mean something. Every material is handpicked by me, every detail considered, because I believe true luxury lies in intention. Each design is a tribute to where I come from, and the kind of beauty I believe in – thoughtful, refined and lasting. ALBA HABESHA is not about having the largest selection of styles but instead focuses on curating a collection of well edited and multipurpose pieces.

This is more than a business – it’s a piece of my story. ALBA HABESHA is my love letter to elegance, culture and conscious design – and I’m so proud to share it with you. Thank you for being part of this journey. I can’t wait for you to carry a piece of it with you.

The Person behind the ALBA HABESHA brand, Wegahta.